What goes on behind the scenes of creating content for veganism

They inspire, they’re authentic, and they share a common desire: to influence society towards a passionate, healthy and delicious lifestyle, without animal exploitation.

- Júlia (@juliaferreirarebelo), doctor with an integrative approach to health and ethics
- Carolina (@carolina.veganportugal), engineer and natural communicator
- Constança (@happynutricook), nutritionist passionate about plant-based food

In this talk, we’ll learn more about the behind-the-scenes of purpose-driven digital content creation: how to grow on social media without losing authenticity, how to deal with criticism, and how to make veganism more accessible, appealing and inclusive.

Key topics:

- How their vegan journey began and what led them to share it online
- Digital challenges: haters, algorithms, consistency and burnout
- Balancing educational, personal and inspirational content
- Practical strategies to grow a consistent community
- What still needs to be done to normalise veganism in Portugal